Piranha Eyewear

“I get a lot of business ideas and advice from Garry. Lisa is the driving force in making sure our accounts our tax and systems are up and operating at all times.”

Faraz Darabi, CEO, Piranha Eyewear

The Challenge

Piranha Eyewear is a national distributor and exporter of leading Aussie eyewear label Ugly Fish, specialising in sports polarised sunglasses, motorcycle goggles and sunglasses and safety glasses. 

Accounting Professionals has provided the business with tax and business advice for almost 12 years, helping them with tax and business advice as they have grown from a small family business into a national distributor and exporter.

As the business began to grow, CEO Faraz Darabi recognised they not only needed tax advice but financial guidance and technology support and systems to formalise workflows to help manage the day-to-day running of the business. 

Driven by the convenience of getting products delivered at home, ecommerce has now become an integral part of everyday life.

The Solution

  • Implementing stock control systems to simplify processes to allow growth 


Accounting Professionals encouraged the business rethink every function of the enterprise to thrive in an increasingly competitive digital environment. Apart from managing all the businesses accounting related matters, Accounting Professionals helped find, test and implement a number of different programs to get products to more customers more efficiently.

At the same time assist the business owners to continue trying to develop and grow the company as it expanded into new markets.

“They were there with us to make sure all these systems were implemented and running correctly and now it is a bigger part of our business compared to the old days when we used to manually or on excel sheets.”

The Results

Technological advancements have had a huge impact on the business including; allowing e-commerce offerings; streamlining online ordering, inventory management and accounting; transforming the way consumers connect with the brand; and empowering customers to shop more effectively.

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